Case Study

MaxWell Oil Tools

Maxwell Oil Tools creates composite centralizers that are used in oil rigs across the world. They came to SOWA Marketing to help grow their social media presence, especially on Facebook and LinkedIn. Their goals were to increase engagement and attract more leads for their business. We helped them create written, visual and video content across the entirety of the funnel. This included:

  • Team of social media and copywriting specialists to craft and distribute compelling social media posts which have driven an increase in likes, followers and comments across Facebook and LinkedIn,
  • A graphic designer to create professional graphics which have been used both online and in-person at industry conferences,
  • A team of videographers and a presenter who conducted interviews with key Maxwell Oil Tools leadership that can be used on social media and their website to support the sales cycle at all funnel stages.

The Results

Maxwell Oil Tools are furthering their cooperation with SOWA and are already seeing an increase in engagement across all channels: In April 2022, at the beginning of our work together, their profile on LinkedIn counted about 200 organic impressions over 30 days. Today, these figures have increased by 38511%. Taking into account these results, we decided to advance to paid advertising. As a result of this, our sponsored posts total 150,000 impressions since the beginning of our partnership.

Facebook statistics are also worth mentioning. The profile's reach was about 80 users when our work together began. Now, thanks to regularly added content, we have increased the reach by close to 316%. We’re excited to keep helping Maxwell Oil Tools bring their groundbreaking technology to the world.

Facebook

Page Reach

The number of people who saw any content from your Page or about your Page, including posts, stories, ads, social information from people who interact with your Page and more. Reach is different from impressions, which may include multiple views of your posts by the same people. This metric is estimated.

Facebook Page Reach

Apr 1, 2022 - Dec 31, 2022

Facebook Page Reach

Jun 30, 2021 - Mar 31, 2022

Page Visits

The number of times your Page was visited.

Facebook Page Visits

Apr 1, 2022 - Dec 31, 2022

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    Linkedin

    Visitors

    Desktop 1,207

    Mobile 2,895

    Traffic

    Sponsored 148,670

    Organic 72,222

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