PRICING
SOWA Marketing Pricing: SOWA 360, Select and Flex
Choose the model that matches how you need to buy marketing support: flexible multi-service capacity, one focused recurring specialist area, or short, project-based work.
Three Ways to Work with SOWA Marketing
SOWA Marketing support comes in three models. Compare them here, then see current SOWA 360 pricing below.
SOWA 360
For companies that need several marketing disciplines or expect priorities to change from month to month. One monthly plan, one shared point allowance and one coordinated delivery model.
SOWA Select
For one recurring specialist area such as SEO, Ads, Social Media or Web Care, with a clearly defined package and scope.
SOWA Flex
For audits, consulting, fixes, short assignments and selected small fixed projects when recurring support is unnecessary.
SOWA 360 Plans
All SOWA 360 plans use the same flexible multi-service model. The difference is the level of monthly capacity available for the breadth and intensity of work you need. Points are the shared planning unit. Prices shown are net per month in EUR.
Essential
50 points
€1,920 net / month
A lean entry point for meaningful multi-service support.
Grow
100 points
€3,330 net / month
A practical recurring plan for SMEs with broader monthly needs.
Pro
150 points
€4,610 net / month
Often a fit when Ads, SEO, content and reporting need to run in parallel.
Ultimate
200 points
€5,640 net / month
For intensive multi-service support without building a full in-house marketing department.
Custom
More than 200 points of monthly capacity, scoped and priced individually.
For larger implementations, RevOps, automation, multilingual work or capacity above 200 points.
Prices shown are net. Final scope and any approved external costs are confirmed in the proposal or agreement.
Need a Little More Capacity?
Additional point packages may be available under the selected plan and accepted agreement.
5 points
€190
10 points
€330
20 points
€610
30 points
€850
SOWA Select
Choose SOWA Select when you need one recurring specialist area with a defined scope and guardrails. If several specialist areas need to run together, SOWA 360 may be the cleaner multi-service model.
Strategy & Growth
SEO
from €820 net / month
Ads Management
from €820 net / month
E-mail Marketing
from €580 net / month
Creative & Content
Social Media
from €910 net / month
Copywriting
from €680 net / month
Graphic Design
from €280 net / month
Print / DTP
from €210 net / month
PR
from €1,140 net / month
Technology & Measurement
Web Care
from €230 net / month
Analytics & Reporting
from €580 net / month
Prices shown are entry prices for the current packaged service. Final scope, volume and service-specific guardrails are confirmed in the proposal or agreement. For Ads Management, media spend is always separate from the management fee.
SOWA Flex
Use SOWA Flex for audits, consulting, fixes and short assignments when a recurring package is unnecessary. Standard public rates decrease across hourly bands up to 40 hours.
| Hours | Rate |
|---|---|
| 1–10h | €51 / hour |
| 11–20h | €49 / hour |
| 21–30h | €46 / hour |
| 31–40h | €44 / hour |
Above about 40 hours, Flex is usually no longer the default buying model. We will normally recommend SOWA Select, SOWA 360 or a separately scoped project if one fits better.
Eligible work connected to an active subscription may receive preferred rates under the accepted agreement.
Fixed-Price Web Projects
Some standardised and well-bounded web projects can be bought at a fixed project price instead of hourly Flex.
Landing Page
€1,050 net
A focused landing page with a defined scope. Copy/design complexity may require separate scoping.
Business Website
€2,210 net
Standard business website, up to 5 pages, responsive and SEO-ready. Content, translations and non-standard integrations are separately scoped.
Corporate Website
from €3,940 net
Standardised 6–12 page corporate website with templates, blog and analytics baseline.
E-commerce, integrations, multilingual builds, advanced tracking and custom functionality are quoted separately. Larger or more complex builds move to custom scoping.
What Is Outside the Fee
You should know what sits inside the SOWA fee and what may be approved separately before the cost is incurred. Our fees don't automatically include every third-party or external cost.
- Media spend
- Printing and physical production
- Stock assets and licences
- Paid tools
- Domains and hosting where applicable
- External suppliers and subcontractors
- Physical/on-set film production
- Separately approved out-of-scope work
External or pass-through costs are confirmed with you before they're committed, where applicable. The accepted proposal or agreement remains the binding scope and billing document.
Start SOWA 360 with More Confidence
Qualified new SOWA 360 clients may be eligible to start their normal selected plan under our 30-Day Satisfaction Guarantee. By day 30, you explicitly choose whether to continue. If you stop, the first-month subscription fee is not invoiced; approved external costs remain payable.
Applies to qualified new SOWA 360 clients only – not automatically to SOWA Select or SOWA Flex.
Frequently Asked Questions
Answers to the questions that come up most when comparing SOWA 360, Select and Flex.
How much does digital marketing cost?
Cost depends on the model, scope, specialist level, external costs and required capacity. SOWA 360 is our flexible multi-service subscription, SOWA Select covers one recurring specialist area, and SOWA Flex covers short projects or consulting up to about 40 hours.
Which pricing model should I choose?
SOWA 360 suits companies that need several marketing disciplines or expect priorities to shift month to month. SOWA Select suits one recurring specialist area with a stable, defined scope. SOWA Flex suits audits, consulting, short assignments or selected bounded projects.
How do SOWA 360 points work?
Points are a shared monthly planning capacity across the approved service catalogue. You can adjust how they’re allocated as priorities change, within the service catalogue, plan limits and the accepted agreement.
Can I buy additional SOWA 360 points?
Yes – additional point packages are available, shown above, subject to your selected plan and the accepted agreement.
Do unused points roll over?
The normal monthly point allowance is intended for its billing cycle and does not automatically roll over. Additional point packages may have different validity rules under the accepted agreement.
Is advertising spend included?
No. Media spend paid directly to platforms is separate from the SOWA fee. Other approved external costs may also be separate – see What Is Outside the Fee above.
Are there hidden fees?
No. The proposal identifies the fee, scope, point allowance where relevant, exclusions and any external costs. Work outside the agreed scope requires approval before it’s billed.
What if I only need one service?
Choose SOWA Select for a recurring specialist area, or SOWA Flex for a short assignment. SOWA 360 is the better fit when you need several disciplines or expect priorities to change.
Can I change my plan?
Yes, a plan change can be agreed. Timing, pricing and documentation follow the accepted proposal or agreement.
Is there a minimum contract length or can I cancel at any time?
Contract length, notice periods, pauses and changes follow the accepted proposal or agreement.
What is the 30-Day Satisfaction Guarantee?
Qualified new SOWA 360 clients start their normal selected plan for 30 days. By day 30, you explicitly choose to continue or stop – there’s no automatic continuation. See 30-Day Satisfaction Guarantee above.
Which costs remain payable under the Guarantee?
Approved media spend, printing, licences, purchases, production, subcontractor costs and separately approved out-of-plan work remain payable, whether you continue or stop.
Ready to Choose the Right Way to Work?
If SOWA 360 already looks like the right model, send us your application and we'll confirm the fit. If you're still comparing options, book a consultation and we'll help you choose the right route.
Explore SOWA 360 for the full model explanation.