Measurement You Can Actually Interpret
Analytics & Reporting improves measurement clarity – tracking, dashboards, reporting and interpretation – so agreed metrics can support better decisions. Results still depend on implementation, consent and the data your source platforms can provide.
When Analytics & Reporting Makes Sense
Good Fit When
- You're not confident your current tracking is accurate or complete
- You need clear dashboards and regular reporting instead of scattered platform exports
- You're running several channels and need measurement coordinated across them
Need Server-Side Tagging or a Data Warehouse?
Server-side tagging, BigQuery and custom data pipelines require separate scoping. This service covers standard measurement, tracking and reporting work.
What SOWA Can Support
Analytics & Measurement Audit
Reviewing your current tracking setup.
GA4 & Google Tag Manager Setup/Review
Configuration and review within the agreed scope.
Conversion & Event Measurement Planning
Defining what to track and why.
Dashboards & Reporting (Looker Studio)
Building reporting views for your agreed KPIs.
KPI Definition & Data-Quality Checks
Agreeing metrics and checking data reliability.
Recurring Reporting & Interpretation
Regular reporting with next-step recommendations.
Coordinated with Paid Advertising, SEO, Web Development and other channels where measurement dependencies cross services.
What This Service Depends On
- Access to your analytics, tag-management, website and advertising accounts
- Clear business and conversion definitions
- Implementable website or app events
- Usable source data
- Consent/privacy configuration and legal basis supplied and approved by you
- Stable platform APIs and third-party data availability
- An agreed reporting period and KPI definitions
How the Work Typically Happens
- Audit — review current tracking, accounts and data quality.
- Planning — define KPIs, events and reporting structure.
- Implementation/review — set up or review GA4, GTM and dashboards within scope.
- Reporting — recurring reports delivered on the agreed cadence.
- Interpretation — insights and next-step recommendations shared with each report.
Ways to Buy Analytics & Reporting
SOWA Select
A focused, recurring Analytics & Reporting package with a defined scope.
SOWA 360
Coordinate measurement with your broader monthly marketing mix, where your agreement allows it.
SOWA Flex
An audit, tracking setup/review or short reporting project where appropriate.
See current rates and package details on Pricing.
Costs and Work Outside the Fee
- Server-side tagging is scoped separately unless explicitly included
- BigQuery/warehouse architecture and ETL or custom data pipelines are separate
- Custom integrations, API development and licences for paid BI/connector tools are separate
- Fixes in websites, CRMs or ad platforms beyond the analytics scope are handled separately
Legal or privacy advice is not automatically included. Your accepted proposal or agreement remains the binding scope.
Analytics & Reporting FAQ
Which analytics tools do you work with?
We typically work with GA4, Google Tag Manager and Looker Studio. Other platforms can be assessed depending on your existing stack.
Can you audit our GA4 / GTM setup?
Yes – an analytics and measurement audit is a core part of this service, reviewing your current tracking setup and data quality.
Do you build dashboards?
Yes, typically in Looker Studio, built around your agreed KPIs and reporting structure.
Can you track conversions across several channels?
Yes, within the agreed scope, subject to each channel's tracking capabilities, consent configuration and API availability.
Can you guarantee complete attribution?
No. Attribution accuracy depends on consent, platform limitations and how source systems record data – no single source is ever a complete, unquestionable picture.
Is consent / cookie configuration included?
We work within the consent configuration and legal basis you supply and approve. Legal or privacy advice is not automatically included.
What if our current data is incomplete or inconsistent?
We flag data-quality issues as part of the audit. Historical gaps and platform attribution limitations can't always be reconstructed, but we can improve tracking going forward.
Can Analytics & Reporting be bought through Select or SOWA 360?
Yes. It's a ready-made SOWA Select package and can also be coordinated within SOWA 360 where your agreement allows it.
Talk to SOWA About Analytics & Reporting
Book a consultation to discuss your tracking, tools and reporting needs.
Coordinating several disciplines instead? Apply for SOWA 360 and Confirm the Fit.