Visual Design That Keeps Your Brand Clear and Consistent
Graphic Design covers brand identity, campaign assets and marketing materials across digital and print. Branding is not a separate current service; brand-identity work sits within Graphic Design and is scoped to the brief. Good design supports clarity and consistency; results also depend on the message, offer and channel.
When Graphic Design Makes Sense
Good Fit When
- You need a brand identity built from scratch or refreshed for consistency
- You need recurring campaign, social or marketing assets across channels
- You need print-ready materials alongside your digital assets
Looking for Website Build or UI/UX Work?
Substantial website implementation and UI/UX build work belongs to Web Development. Graphic Design covers visual assets and systems, not implementation.
What SOWA Can Support
Brand & Visual Identity
Logo, identity assets and brand-guideline applications – brand-related design work is included here, not as a separate service.
Social & Advertising Creative
Social media graphics and campaign creative assets.
Presentations & Sales Materials
Decks and materials for sales conversations and internal use.
Web Visuals
Visual assets for use on your website; implementation is handled by Web Development.
Print-Oriented Design & Packaging
Business cards, brochures, flyers, posters and packaging where scoped.
Print / DTP is a separate current capability. Graphic Design can create print-ready assets; production formatting and printing may be scoped separately.
What This Service Depends On
- Existing brand assets, guidelines or reference materials
- Defined formats, channels and quantities needed
- An approval owner and feedback timeline
- The number of concepts and revision rounds agreed in scope
- Font and stock licences, source files and economic rights follow the accepted agreement
How the Work Typically Happens
- Consultation — confirm objective, audience and brand context.
- Concept development — initial directions and layouts.
- Refinement — feedback and revisions within the agreed scope.
- Finalisation — print-ready and digital files delivered per the agreement.
Ways to Buy Graphic Design
SOWA Select
A focused, recurring Graphic Design package with a defined scope.
SOWA 360
Coordinate Graphic Design with other disciplines under one shared monthly capacity, where your agreement allows it.
SOWA Flex
A one-off design assignment, audit or short project.
See current rates and package details on Pricing.
Costs and Work Outside the Fee
- Printing, proofs, finishing, courier and supplier costs are external unless agreed
- Font and stock licences follow the accepted agreement
- Motion graphics and physical/on-set video production are scoped separately; approved in-house film pre- and post-production may be coordinated through SOWA 360 where feasible
Your accepted proposal or agreement remains the binding scope.
Graphic Design FAQ
Can you create a brand identity from scratch?
Yes. Brand identity work may include a logo, colour palette, typography, usage rules and selected applications. The exact number of concepts, revisions and deliverables is defined in the scope.
Is Branding a separate service?
No. Branding and visual identity are part of Graphic Design – they don't have a separate package.
Do you design for digital and print?
Yes. Depending on scope, we can prepare social graphics, ads, presentations, web visuals, business cards, brochures, flyers, posters, folders, packaging and other marketing materials.
Are printing costs included?
No. Design and DTP work can be included, but printing, proofs, specialist finishing, courier and supplier costs are external unless the proposal states otherwise.
How many revisions are included?
The number of concepts and revision rounds is set in the proposal or package. Additional rounds or changes beyond the approved direction may be quoted separately.
Will we receive editable/source files and rights?
File formats, editable source files, font and stock licences, transfer of economic rights and usage fields are governed by the accepted proposal or agreement.
Can ongoing design be bought through Select or SOWA 360?
Yes. Recurring work can use SOWA Select Graphic Design or be coordinated within SOWA 360. Short assignments can be priced as SOWA Flex or a one-time project.
Talk to SOWA About Graphic Design
Book a consultation to discuss your assets, formats and brand context.
Coordinating several disciplines instead? Apply for SOWA 360 and Confirm the Fit.