Paid Campaigns Built Around Measurable Demand
Paid advertising can capture or create demand when your offer, budget, targeting, creative and tracking are ready to support it. We plan, launch and manage campaigns with clear reporting – not guaranteed outcomes.
When Paid Advertising Makes Sense
Paid media works when the wider system around the campaign is ready to convert the traffic it buys.
Good Fit When
- You want measurable traffic or leads on a defined budget and timeline
- You have an offer, landing experience and tracking capable of converting paid traffic
- You want to test demand or scale a channel that's already showing evidence of working
Before You Launch
If your offer, website or tracking aren't ready, fixing those first will do more than any campaign – we'll tell you if that's the case before launch.
Looking to build organic search visibility alongside or instead of paid traffic? See SEO.
What SOWA Can Support
Account & Campaign Audit
Reviewing existing accounts, structure and past performance.
Channel & Campaign Planning
Choosing platforms and structure based on your objective and budget – Google Ads and Paid Social where appropriate.
Targeting & Audience Structure
Defining who campaigns reach and how, including retargeting where relevant.
Setup & Management
Building and running campaigns within the agreed scope, with creative and copy requirements coordinated alongside them.
Conversion & Tracking Review
Reviewing tracking and consent setup within the agreed scope.
Testing, Optimisation & Reporting
Ongoing testing based on performance data, with regular reporting against agreed metrics.
Not every platform is managed in every engagement – the channel mix is agreed upfront based on fit and scope.
What This Service Depends On
- An offer, budget and landing experience capable of converting paid traffic
- Working conversion tracking and the required consent/privacy setup
- Approved creative, copy and budget before campaigns launch
- Realistic expectations – profitability is never automatic and follows evidence-led testing
How the Work Typically Happens
- Audit & goals — we review your account, offer, tracking, audience and budget.
- Measurement check — we confirm conversions, consent and reporting are in place.
- Campaign plan — we define channels, structure, targeting, bidding and creative needs.
- Approval & launch — campaigns launch only after you approve budget and assets.
- Optimisation & reporting — we test, refine and report, and scale only with evidence and your approval.
Ways to Buy Paid Advertising
SOWA Select
A focused, recurring Ads Management package with a defined scope.
SOWA 360
Coordinate paid campaigns with other disciplines under one shared monthly capacity, where your agreement allows it.
SOWA Flex
A scoped audit, setup or short campaign project.
See current rates and package details on Pricing.
Costs and Work Outside the Fee
- Media spend – the budget paid to ad platforms – is separate from the service fee unless your agreement explicitly says otherwise
- Landing-page work and advanced creative production may require separate scope
- Licences, tools and other external costs may sit outside the fee
Your accepted proposal or agreement remains the binding scope.
Paid Advertising FAQ
Which ad platforms do you manage?
Depending on fit and scope: Google Ads, Meta Ads, LinkedIn Ads and other paid channels. We agree the platform mix before launch.
Is media spend included?
No. Media spend is separate from the service fee unless your agreement explicitly says otherwise.
What do you need before launch?
Working conversion tracking, the required consent/privacy setup, approved creative and copy, and an agreed budget.
How quickly can we learn whether campaigns are working?
Campaigns can start producing data soon after launch, but learning time depends on budget, conversion volume, offer and tracking quality.
Do you guarantee ROAS, leads or sales?
No. We commit to the agreed process, setup, testing and reporting – market response and platform auctions can't be guaranteed.
Can Paid Advertising be bought through Select or SOWA 360?
Yes. It's a ready-made SOWA Select package and can also be coordinated within SOWA 360 where your agreement allows it.
Talk to SOWA About Paid Advertising
Book a consultation to review your offer, budget and tracking.
Coordinating several disciplines instead? Apply for SOWA 360 and Confirm the Fit.