Social Media Support Built Around Clear Objectives
Social media can support awareness, engagement, customer communication and campaign distribution when the channel, content and measurement match your objective. We plan, create, publish and review content within an agreed scope.
When Social Media Makes Sense
Social media works best as a deliberate, managed channel – not as activity for its own sake.
Good Fit When
- You need a consistent, managed presence across the platforms your audience actually uses
- You want to build awareness, engagement or customer communication through organic content
- You're already investing in your website, ads or email, and want social media to distribute and reinforce that work
Consider Paid Advertising Instead When
If you need paid reach or lead generation on a fixed timeline, Paid Advertising is the more direct lever. Organic Social Media supports it but doesn't replace it.
Results also depend on your offer, website and sales process – not the channel alone.
What SOWA Can Support
Platform & Channel Strategy
Selecting the platforms and defining the role each one plays for your business.
Content Planning & Calendar
A structured, scheduled plan aligned to your goals.
Organic Content Creation & Coordination
Posts, copy and format coordination within the agreed scope.
Publishing & Scheduling
Getting approved content live on the right channels at the right times.
Community Management (Where Agreed)
Responding to comments and messages within a defined scope and response time.
Reporting & Recommendations
Reach, engagement and audience-growth reporting with next-step recommendations.
Paid social campaigns are scoped and managed as part of Paid Advertising, not included automatically in organic Social Media management.
What This Service Depends On
- Access to your brand assets, product information and any required approvals
- An agreed publishing scope, content sources and approval workflow
- Realistic timelines – organic audience growth normally takes sustained, consistent work
- Your offer, website and sales process, which determine whether engagement converts into results
How the Work Typically Happens
- Confirm objectives, audience, channels and content sources.
- Plan a content calendar and publishing workflow, including your approval role.
- Publish, engage and monitor performance against agreed metrics.
- Report results and refine the plan based on what's working.
Ways to Buy Social Media
SOWA Select
A focused, recurring Social Media package with a defined scope.
SOWA 360
Coordinate Social Media with other disciplines under one shared monthly capacity, where your agreement allows it.
SOWA Flex
A scoped audit or short project, such as a channel or content review.
See current rates and package details on Pricing.
Costs and Work Outside the Fee
- Paid social spend is scoped separately as Paid Advertising
- Professional photography and physical/on-set film production are scoped separately; approved in-house film pre- and post-production may be coordinated through SOWA 360 where feasible
- Templates, logos and brand identity systems are delivered within Graphic Design; Social Media coordinates their day-to-day use
Your accepted proposal or agreement remains the binding scope.
Social Media FAQ
Which platforms should we use?
We assess your audience, objective and available content, and prioritise the channels with a genuine role rather than covering every platform.
Do you create and publish the content?
Yes, within the agreed scope. Content sources, approvals and publishing responsibilities are defined upfront.
Is paid social included?
No. Paid social campaigns are scoped separately through Paid Advertising.
How do you measure performance?
Depending on the objective, we report reach, engagement, audience growth, traffic and – where relevant – leads or conversions.
How much input and approval do you need from us?
That depends on the agreed workflow. We define who approves content, the review deadline and how urgent or reactive posts are handled.
Can Social Media be bought through Select or SOWA 360?
Yes. It's a ready-made SOWA Select package and can also be coordinated within SOWA 360 where your agreement allows it.
Talk to SOWA About Social Media
Book a consultation to discuss your channels, objectives and content capacity.
Coordinating several disciplines instead? Apply for SOWA 360 and Confirm the Fit.