SOWA 360
Flexible Multi-Service Marketing with SOWA 360
A flexible monthly marketing partnership that gives you access to several specialist disciplines in one coordinated delivery model – so you can change priorities without rebuilding your marketing setup every time the business changes.
Is SOWA 360 the Right Model for You?
SOWA 360 is built for a specific kind of need. Here is how to tell if it fits – and where another SOWA model may serve you better.
SOWA 360 Is a Strong Fit When
- You need several marketing disciplines working together, not just one.
- Your priorities can shift from one month to the next.
- Coordinating several separate suppliers has become inefficient.
- You want an ongoing team and delivery process, not one-off engagements.
- You can provide the team with access, context, materials and timely approvals.
- You value clear planning and reporting, not only isolated pieces of output.
Another Model May Fit Better
SOWA Select
Best when one recurring service has a clear, stable scope and multi-service coordination is not what you need.
SOWA Flex
Best for an audit, consultation, repair or short project – typically expected to stay under about 40 hours.
An Internal Employee
Best when what you need most is daily internal ownership and someone permanently embedded in your team.
What SOWA 360 Gives You
One Coordinated Delivery Model
Several disciplines work within one shared context instead of behaving like disconnected suppliers.
Flexible Monthly Priorities
The mix of work can adapt as your priorities change, rather than staying fixed month after month.
Transparent Planning and Reporting
You know what the team is working on, what has been allocated and how the cooperation is progressing.
Access to Specialist Disciplines
Draw on different specialist capabilities without having to build every discipline in-house.
Compare Ways to Build Marketing Capacity
There is more than one reasonable way to organise marketing capacity. Here is how SOWA 360 compares with the alternatives – and where each one earns its place.
SOWA 360
- Several marketing disciplines are required
- Priorities may shift between months
- You want one coordinated, recurring delivery model
- Shared context across disciplines is valuable to you
Monthly capacity is finite, and effective cooperation depends on clear priorities, context, access and timely approvals from your side.
In-House Employee or Team
- Daily internal ownership is the priority
- Permanent, embedded availability matters most
A single role usually covers a narrower specialist range – broader coverage often means hiring for several roles.
Traditional Agency / Fixed Retainer
- The required scope is stable
- You value a predictable, recurring service mix
Substantial month-to-month changes may call for a scope change or a different arrangement.
Several Freelancers / Specialists
- Specialist workstreams can be clearly separated
- You want to choose specific external specialists yourself
Coordination, context-sharing and managing dependencies often stays on your side.
SOWA Select / SOWA Flex
- One recurring service has a clear, stable scope (SOWA Select)
- Or the need is an audit, consultation, repair or short project (SOWA Flex)
Both are intentionally narrower than SOWA 360's multi-service capacity model.
How SOWA 360 Works
Each SOWA 360 plan gives you one defined monthly pool of points. The pool is used to plan work across several marketing disciplines, and the mix can change as your priorities do.
One Monthly Pool
Each plan provides a defined monthly point allowance that represents your available SOWA 360 capacity.
Priorities Decide the Mix
Your monthly capacity is directed toward the services and business priorities that matter most right now.
Change the Mix as Needs Change
The allocation can change as your priorities evolve, instead of locking you into the same permanent service mix.
Some specialist services have capacity limits so we can protect delivery quality and availability. We confirm any relevant limits during planning.
What Your SOWA 360 Team Can Support
SOWA 360 draws on the same connected capabilities as the rest of SOWA Marketing – planned and delivered through your monthly capacity.
Strategy & Growth
- Strategy & Consulting
- SEO
- Paid Advertising
- Google Ads / SEM
- Paid Social
- E-mail Marketing
Creative & Content
- Copywriting
- Graphic Design
- Print / DTP
- Social Media Management
- PR & Media
Technology & Measurement
- Marketing Automation
- Web Development
- Web Care / Maintenance
- Analytics & Reporting
Film Pre- and Post-Production Can Be Part of SOWA 360
Selected in-house SOWA Films work can be planned and delivered through your SOWA 360 monthly capacity, alongside your other marketing priorities. Complex creative work is not simplified because it runs through SOWA 360 – it simply uses part of your finite monthly capacity, the same as any other discipline.
Can Be Part of SOWA 360
- Film Creative Development
- Scriptwriting & Storyboarding
- Film Pre-production Planning
- Video Editing
- Color & Sound Post-production
- Motion Design, Animation & VFX
- Versioning, Localization & Repurposing
Quoted Separately
- Full SOWA Films production packages (for example, the Campaign Video Package)
- Physical production days and on-set work
- Actors, talent, locations and travel
- Equipment, music, stock and licences
- External suppliers, crew or subcontractors, and other external production costs
Not all video work runs through SOWA 360, and not all of it is quoted separately – which side of the split a piece of work falls on depends on what it is, as shown above.
Build Your SOWA 360 Mix
Not sure how much marketing capacity you need? Use our interactive planner to explore different priorities and see how a SOWA 360 plan could work for your business.
SOWA 360 Plans and Pricing
Each plan provides a defined monthly point allowance within the same coordinated delivery model. Allocate your capacity to the priorities that matter most, and change the mix as those priorities change. Prices shown are net per month in EUR.
Essential
50 points
€1,920 net / month
Grow
100 points
€3,330 net / month
Pro
150 points
€4,610 net / month
Ultimate
200 points
€5,640 net / month
Custom
More than 200 points of monthly capacity, scoped and priced individually.
How Cooperation Works
Here is what happens after you decide SOWA 360 fits – from confirming the plan to reviewing results and planning what comes next.
01
Confirm Fit and Select the Plan
We confirm SOWA 360 fits your needs and agree the plan that matches the capacity you need.
02
Access and Kickoff
You provide the access, context and materials we need, and we align on priorities, roles and communication.
03
Set Priorities and Allocate Capacity
Your monthly point allowance is planned across the disciplines and priorities that matter most right now.
04
Deliver, Report and Adjust
Work is delivered against the plan, with regular usage reporting so you can see progress and adjust as needed.
05
Review and Plan the Next Period
We review the period together and plan the next period's priorities and allocation.
How the 30-Day Satisfaction Guarantee Works
Start Normally
You begin on your selected SOWA 360 plan with the standard monthly point allowance and delivery model, not a promotional point pool.
Decide by Day 30
By day 30, you explicitly choose whether to continue or stop.
Continue or Stop
If you continue, the first-month subscription is invoiced and delivery continues. If you stop, the first-month subscription fee is not invoiced and delivery ends. Silence is not consent to continue. Approved external and pass-through costs remain payable.
Frequently Asked Questions
Answers to the questions that come up most before starting SOWA 360.
What is a SOWA 360 point?
A SOWA 360 point is the shared planning unit that represents your monthly SOWA 360 capacity. It lets you and SOWA plan work across several marketing disciplines within one coordinated monthly allowance.
Can I change the monthly allocation?
Yes. The mix can change as your priorities change, within your selected plan's available monthly capacity, applicable service limits, dependencies and the agreed delivery rules.
What are Max Caps and why do they exist?
Some specialist services have monthly capacity limits, known as Max Caps, to protect delivery quality and availability. Applicable limits are confirmed during planning.
Can all points be used for one service?
Not automatically. Allocation remains subject to service rules and available specialist capacity, so a single service may not be able to absorb an entire month's allowance.
Can SOWA 360 include film, editing or motion graphics?
Selected in-house SOWA Films pre-production and post-production work can be part of SOWA 360. Physical, on-set production, full production packages and external production costs remain separately quoted.
What costs are outside the subscription?
Examples include media spend, printing, licences, purchases, physical production, external suppliers, subcontractors and any separately approved out-of-plan work.
Can I buy additional points?
Additional point packages may be available under your selected plan and agreement. See Pricing for details.
Can I change plans?
A plan change can be agreed, but its timing, pricing and documentation follow the accepted proposal or agreement – it is not automatic or unrestricted.
What happens to unused points?
The normal monthly point allowance is intended for its billing cycle and does not automatically roll over. Additional point packages may have different validity rules in the accepted agreement.
How often do I see point usage and progress?
Usage and progress reporting is provided regularly. The exact operating cadence is confirmed as part of your cooperation setup and proposal.
When should I choose SOWA Select or SOWA Flex?
SOWA Select suits one recurring specialist area with a defined scope. SOWA Flex suits an audit, consultation, repair or short project, typically up to about 40 hours.
How does the 30-Day Satisfaction Guarantee work?
Qualified new SOWA 360 clients start on their normal selected plan. By day 30, you choose to continue or stop: continuing means your first month is invoiced and service continues; stopping means the first-month subscription fee is not invoiced. See the full guarantee for details.
Does the subscription continue automatically?
No. Under the 30-Day Satisfaction Guarantee, silence does not activate ongoing service. Any ongoing terms follow the accepted agreement after you explicitly choose to continue.
Are results guaranteed?
No. SOWA 360 does not guarantee ROI, leads, sales, revenue, rankings or growth. It provides coordinated monthly marketing capacity delivered against agreed priorities.
Ready to Talk About SOWA 360?
Book a consultation to confirm whether SOWA 360 fits your business, or compare it with SOWA Select and SOWA Flex on the full pricing page.