Start SOWA 360 with More Confidence
Qualified new SOWA 360 clients may be eligible to experience the normal selected plan for 30 days before making an explicit Continue or Stop decision. It's a clearer way to start – not a free trial, and not a reduced version of the service.
How the 30 Days Work
A simple, transparent timeline from start to decision.
Start
Your normal selected SOWA 360 plan begins – the same scope, point allowance and delivery standards as any paying client.
Around Day 21
We review delivered work, evidence of value, any blockers and the next priorities together.
By Day 30
You explicitly choose to continue or stop. There's no automatic outcome either way.
No response by day 30 does not activate continuation – see Continue, Stop or No Response below.
What You Actually Receive
This is normal SOWA 360 – not a restricted sample.
- Your normal selected plan's point allowance
- The full approved service catalogue and delivery rules
- Standard quality and delivery standards
- Priorities agreed together at kickoff
There's no separate promotional point pool. Work above your plan's allowance, or outside the selected plan, follows the normal overage rules and requires approval – the same as for any SOWA 360 client.
What Remains Payable
Some costs sit outside the SOWA fee, whether you continue or stop.
- Media spend
- Printing and physical production
- Licences and purchases
- Production
- Subcontractors
- Separately approved out-of-plan work
These are approved with you before they're committed, where applicable, and remain payable regardless of your day-30 decision.
Who the 30-Day Satisfaction Guarantee Is For
Eligibility is confirmed together before you start, not after.
- You're a new SOWA 360 client
- You have a clear business need the plan can address
- A decision-maker can be involved in the day-30 choice
- You can provide timely access, materials and approvals
- SOWA has the delivery capacity to start on the agreed date
We confirm fit and capacity together before your start date. SOWA may decline a Guarantee start where fit or capacity isn't sufficient, and can suggest a better next step instead.
Continue, Stop or No Response
One explicit decision by day 30, three possible outcomes.
Continue
Your first month is invoiced and service continues under your agreed plan.
Stop
Your first-month subscription fee is not invoiced and delivery ends. Approved external costs already committed remain payable.
No Response
Delivery stops and the first-month subscription fee is not invoiced. Silence is never treated as consent to continue.
Guarantee FAQ
Quick answers to the questions that come up most about the 30-Day Satisfaction Guarantee.
Who qualifies for the 30-Day Satisfaction Guarantee?
New SOWA 360 clients with a clear business need, decision-maker involvement, and the ability to provide timely access and approvals. Eligibility and delivery capacity are confirmed together before your start date.
Is this a free trial?
No. You receive the normal selected SOWA 360 plan, not free or reduced work. By day 30, you make an explicit Continue or Stop decision.
Do I receive the normal SOWA 360 plan?
Yes – the same point allowance, service catalogue, delivery rules and quality standards as any paying SOWA 360 client. There's no separate promotional point pool.
What happens if I continue?
Your first month is invoiced and service continues under your agreed plan.
What happens if I stop?
Your first-month subscription fee is not invoiced and delivery ends. See What Remains Payable for costs already committed.
What happens if I don't decide by day 30?
Delivery stops and the first-month subscription fee is not invoiced. Silence is never treated as consent to continue.
Which costs are still payable?
Approved external and pass-through costs – see What Remains Payable above – remain payable whether you continue or stop.
Can SOWA decline a Guarantee start?
Yes. SOWA may decline a Guarantee start where fit or delivery capacity isn't sufficient, and can suggest a better next step instead.
When does the Guarantee actually begin?
At kickoff, once your plan, objectives and start date are agreed and delivery capacity is confirmed.
Ready to Confirm the Fit?
Apply for SOWA 360 and we'll assess whether the Guarantee is the right way for you to start. Applying doesn't itself create a contract, reserve capacity or activate the 30-Day Satisfaction Guarantee – that happens once your plan and start date are confirmed.