METHODOLOGY
How SOWA 360 Turns Changing Priorities into a Working Marketing Plan
SOWA 360 combines a defined monthly capacity, planned priorities, coordinated delivery and reporting – so the mix of work can change without rebuilding the engagement every time priorities do.
Why Use a Flexible Multi-Service Model?
Marketing rarely stays still. A few things tend to be true for most companies:
- Several marketing disciplines compete for the same budget and attention
- Priorities can shift between months
- Separate suppliers create coordination overhead
- A static bundle can become misaligned with current needs
None of that makes a fixed retainer, an in-house hire or working with freelancers the wrong choice – they can all be the right fit. SOWA 360 is built for when breadth and change matter most.
One Monthly Capacity. Multiple Marketing Priorities.
Every plan includes a defined monthly point allowance – one shared planning unit used across the approved service catalogue, not a per-hour rate.
Points let you and the team compare priorities on the same scale, without negotiating a separate retainer for every discipline.
How the Work Actually Happens
One continuous cycle for planning, delivery and adjustment.
1. Prioritise
Define the goals, constraints and work that matters most right now.
2. Allocate
Plan the available monthly capacity across the agreed priorities.
3. Deliver
The coordinated team executes the agreed work.
4. Review & Reallocate
Review completed work and evidence, then agree what happens next.
This cycle repeats every month – the same operating framework, a mix that can change.
Flexible, Not Unlimited
Flexibility works because it has real boundaries.
- Priorities can change
- The monthly mix can change
- Total capacity remains finite
- Dependencies matter
- Specialist availability matters
- Separately scoped or external work stays separate
- The accepted proposal or agreement remains the commercial boundary
What This Looks Like in Practice
A simplified example – a mid-sized company preparing a product launch.
Month 1
Research, SEO/content foundation, landing-page preparation.
Month 2
Paid launch, creative, analytics.
Month 3
Conversion optimisation, web improvements, nurture.
Month 4
Balanced growth and retention.
The operating framework stays consistent from month to month – only the mix of priorities changes.
Transparency and Reporting
You should always be able to see:
- What was prioritised
- What entered delivery
- What was completed
- What evidence or measurement exists
- What should happen next
Reporting informs the next decision – it doesn't replace the agreed plan or promise a specific outcome.
How Onboarding Starts the Rhythm
1. Confirm Fit
Confirm fit and your selected plan.
2. Access & Setup
Secure the access and setup delivery needs.
3. Kickoff
Kickoff defines goals, measurement and the first allocation.
4. Delivery Begins
Delivery begins under normal plan rules.
For qualified 30-Day Satisfaction Guarantee starts specifically: around Day 21 we review delivered work and evidence together, and by Day 30 you make an explicit Continue or Stop decision. This rhythm applies only where the Guarantee applies – not to every SOWA 360 engagement. See the 30-Day Satisfaction Guarantee for details.
Coordinating Multiple Disciplines – Including Film
SOWA 360 can coordinate strategy, creative, technology and more under one plan.
Approved in-house SOWA Films pre- and post-production work may be included where feasible. Physical, on-set production and approved external production costs remain separately quoted.
Methodology FAQ
Quick answers to the questions that come up most about how SOWA 360 actually works.
What are SOWA 360 points?
Points are the shared monthly planning unit included in your SOWA 360 plan, used across the approved service catalogue instead of a separate retainer for each discipline.
Can the monthly allocation change?
Yes. Allocation can be adjusted as priorities change, subject to planning, available capacity, dependencies and the rules of your selected plan.
How do you decide the first allocation?
We start with your goals, audience, current data, constraints and the most important priorities. The first allocation is proposed during onboarding and refined together before delivery begins.
Do unused points roll over?
The normal monthly point allowance is intended for its billing cycle and does not automatically roll over. Additional capacity may have different rules under the accepted agreement.
Can we add capacity?
Yes – additional capacity may be agreed where available, subject to your plan and the accepted agreement.
What prevents constant reprioritisation from disrupting delivery?
Reprioritisation is planned, not immediate – changes go through the same allocation process as everything else, respecting available capacity, dependencies and specialist availability. That's what keeps flexibility from becoming chaos.
How do we see what was delivered?
The delivery team provides a regular, agreed view of planned, active and completed work, so you can see how capacity was allocated and what was delivered.
How are external costs and SOWA Films work handled?
External and pass-through costs aren't automatically covered by points. Physical, on-set SOWA Films production and approved external costs remain separately quoted; approved in-house film pre-/post-production work may be included in SOWA 360 where feasible.
Does the 30-Day Satisfaction Guarantee apply to every client?
No. The 30-Day Satisfaction Guarantee applies only to qualified new SOWA 360 clients under its own eligibility rules – see the Guarantee page for details.
See If the SOWA 360 Way of Working Fits
If this operating model matches how you want to work, apply and we'll confirm the fit. Still exploring? Book a consultation, or take a closer look at SOWA 360 first.
Explore SOWA 360 for the full model explanation.